Used in microbiology laboratories for the selective detection and isolation of Cronobacter species, particularly from powdered infant formula and environmental samples. The agar allows for easy differentiation of Cronobacter colonies through distinct chromogenic reactions—colonies typically appear in specific colors, simplifying identification. It inhibits the growth of non-target bacteria, improving specificity. This medium is valuable in food safety testing and quality control, helping prevent contamination that could lead to severe neonatal infections. Its rapid results reduce testing time compared to traditional methods.