Used as a natural colorant in food and beverages due to its vibrant purple to red hue, especially in products where synthetic dyes are avoided. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at promoting heart health and reducing oxidative stress. Investigated for potential anti-inflammatory and anticancer effects in preclinical studies. Also utilized in cosmetic formulations for its skin-protective benefits and natural origin. Its stability and color variation with pH make it suitable as a pH indicator in eco-friendly sensor applications.