Used as a natural red to purple food colorant in beverages, dairy products, and confectionery due to its vibrant hue and plant-based origin. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at supporting cardiovascular health and reducing oxidative stress. Investigated for potential anti-inflammatory and anticancer effects in preclinical studies. Also applied in cosmetic formulations for its color and possible skin-protective benefits. Stability and color expression depend on pH, limiting use in highly acidic or alkaline environments.