Used as a natural red to purple food colorant in beverages, dairy products, and confectionery due to its vibrant hue and stability in acidic conditions. Exhibits antioxidant properties, making it valuable in functional foods and dietary supplements aimed at reducing oxidative stress. Studied for potential health benefits including anti-inflammatory effects and support for cardiovascular health. Also applied in cosmetics for natural pigmentation in lipsticks, blushes, and other color cosmetics. Shows pH-sensitive color changes, useful in developing smart packaging indicators for freshness detection in food products.