Used as a natural pigment in food and cosmetics due to its vibrant purple to blue color, especially in products where plant-based coloring is preferred. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at promoting cellular health and reducing oxidative stress. Studied for potential roles in supporting cardiovascular health and anti-aging formulations thanks to its ability to scavenge free radicals. Also utilized in analytical research as a reference standard for anthocyanin profiling in fruits, vegetables, and wines.