Used as a natural colorant in food and beverages due to its vibrant red to purple hue, especially in products where synthetic dyes are avoided. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at promoting heart health and reducing oxidative stress. Investigated for potential anti-inflammatory and anticancer effects in preclinical studies. Also applied in cosmetics and skincare formulations for its color and possible protective benefits against environmental damage to the skin.