Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. It serves as a building block for the synthesis of flavonoids and other bioactive molecules due to its phenolic and ketone functional groups. Commonly employed in the development of antioxidants and anti-inflammatory agents. Also utilized in fragrance and flavor industries owing to its aromatic characteristics. Its structural similarity to natural phenolics makes it valuable in research related to plant metabolites and drug discovery.