Widely used as a natural colorant in the food and beverage industry, especially in products requiring vibrant red to purple hues. Its application extends to functional foods and dietary supplements due to strong antioxidant properties. Frequently found in berry-flavored drinks, yogurts, and confectionery where both color and health benefits are desired. Also utilized in cosmetics for coloring lipsticks, creams, and lotions, offering natural pigmentation with added antioxidant effects. Shows potential in pharmaceuticals for developing nutraceuticals targeting oxidative stress-related conditions. Stability in acidic environments makes it suitable for use in fruit-based formulations and soft drinks.