Widely used as a natural red to purple food colorant in beverages, dairy products, and confectionery due to its vibrant hue and stability in acidic conditions. Employed in nutraceuticals and dietary supplements for its antioxidant properties, supporting cardiovascular health and reducing oxidative stress. Investigated for potential anti-inflammatory and anticancer effects in preclinical studies. Utilized in cosmetics for natural coloring and possible skin-protective benefits. Also serves as a marker in plant physiology research due to its presence in various fruits and flowers.