Widely used as a natural red to purple food colorant in beverages, dairy products, and confectionery due to its vibrant hue and consumer preference for plant-based additives. Also applied in nutraceuticals and dietary supplements for its antioxidant properties, supporting cardiovascular and cognitive health. Frequently incorporated into functional foods and health products aimed at reducing oxidative stress. Used in cosmetic formulations for both color and potential skin-protective benefits. Investigated for its anti-inflammatory and antidiabetic effects in preclinical research, showing promise in managing metabolic disorders.