Used as a natural colorant in food and beverages due to its vibrant red to purple hue, especially in products where synthetic dyes are avoided. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at reducing oxidative stress. Investigated for potential health benefits including anti-inflammatory effects and support for cardiovascular health. Also utilized in cosmetic formulations for its coloring ability and possible skin-protective attributes. Its presence in berry extracts makes it a marker compound for quality control in herbal products and functional foods.