Widely used as a natural food colorant, providing vibrant red to purple hues in beverages, dairy products, and confectionery. Its strong antioxidant properties make it valuable in nutraceuticals and dietary supplements aimed at supporting cardiovascular health and reducing oxidative stress. Frequently incorporated into functional foods and health-promoting products due to its potential anti-inflammatory and anti-diabetic effects. Also utilized in cosmetic formulations for its skin-protective benefits and natural pigmentation. Research explores its role in biosensors and natural pH indicators thanks to its color-changing properties in different acidity environments.