Cyanidin 3-sambubioside chloride is widely used in the food and beverage industry as a natural colorant. It imparts a vibrant red to purple hue, making it ideal for coloring juices, jams, and confectionery products. Its antioxidant properties also contribute to its application in functional foods and dietary supplements, where it helps combat oxidative stress and supports overall health. Additionally, it is utilized in cosmetic formulations for its potential skin benefits, such as reducing inflammation and protecting against UV-induced damage. Its natural origin and bioactive properties make it a valuable ingredient in health-focused and eco-friendly products.