Pelargonidin chloride is widely used in the food industry as a natural food colorant due to its vibrant red to purple hue. It is commonly added to beverages, jams, and confectionery to enhance their visual appeal. In the field of cosmetics, it is incorporated into products like lipsticks and blushes to provide a natural coloring effect. Additionally, it is studied for its potential health benefits, particularly its antioxidant properties, which may contribute to reducing oxidative stress and inflammation in the body. Research also explores its role in improving cardiovascular health and preventing certain chronic diseases.