Widely used as a natural colorant in the food and beverage industry, providing stable red to purple hues in products such as fruit juices, dairy items, and confectionery. It is favored over synthetic dyes due to its non-toxic nature and consumer demand for clean-label ingredients. Also incorporated in dietary supplements for its antioxidant properties, supporting cardiovascular health and reducing oxidative stress. Used in cosmetic formulations for its coloring effect and potential skin-protective benefits. Frequently employed in research settings as a biomarker for polyphenol absorption and metabolism. Shows promise in functional foods and nutraceuticals aimed at improving metabolic health and inflammation control.