Enocyanin is widely used in the food and beverage industry as a natural colorant. It imparts a deep red to purple hue, making it ideal for coloring juices, wines, yogurts, and confectionery products. Its natural origin appeals to consumers seeking clean-label ingredients. Additionally, enocyanin is valued for its antioxidant properties, which can contribute to the health benefits of products it is added to. In the cosmetic industry, it is sometimes incorporated into skincare formulations for its potential anti-aging and protective effects against oxidative stress. Its versatility and natural appeal make it a popular choice across various applications.