Used primarily as an intermediate in organic synthesis, this compound plays a role in the production of fragrances and flavoring agents due to its aromatic character. Its α,β-unsaturated aldehyde structure makes it a useful Michael acceptor in various chemical reactions, enabling the formation of carbon-carbon bonds in synthetic pathways. It is also employed in the preparation of more complex molecules in pharmaceutical and agrochemical research, where its reactivity allows for functional group transformations and ring formation. Additionally, it may serve as a building block in the development of specialty chemicals requiring conjugated systems.