Widely used in the flavor and fragrance industry, this compound imparts a sweet, strawberry-like aroma and is a key ingredient in creating fruit flavors, especially in foods like candies, baked goods, and beverages. It enhances the perception of ripeness and sweetness in processed foods, even at low concentrations. Commonly found in artificial fruit flavorings, it is also used in perfumery to add fruity nuances to floral and gourmand scents. Due to its natural occurrence in strawberries and pineapples, it is valued in both natural and synthetic flavor formulations.