Used as a natural pigment in food and beverage industries due to its vibrant color, especially in products requiring plant-based colorants. Exhibits antioxidant properties, making it valuable in nutraceutical and cosmetic formulations aimed at reducing oxidative stress and promoting skin health. Also studied for potential roles in functional foods and dietary supplements targeting cardiovascular and metabolic health. Its stability and solubility profile support use in aqueous systems like drinks and gels.