Widely used as a natural colorant in the food and beverage industry, especially in products requiring a red to purple hue. Commonly found in fruit juices, wines, and flavored dairy products due to its vibrant color and consumer preference for natural additives. Also utilized in cosmetics for coloring lipsticks, blushers, and other makeup products where stable, plant-derived pigments are desired. Shows antioxidant properties, making it of interest in nutraceuticals and functional foods aimed at promoting health and preventing oxidative stress-related conditions. Research explores its potential in pharmaceuticals for anti-inflammatory and cardioprotective effects. Stability can be enhanced through encapsulation, expanding its use in a variety of pH-sensitive applications.