Widely used as a natural colorant in food and beverages due to its vibrant red to purple hue, especially in products where synthetic dyes are avoided. Commonly found in fruit-based drinks, yogurts, and confectionery. Also used in cosmetics and skincare products for its antioxidant properties and natural pigmentation. Increasingly incorporated into dietary supplements for potential health benefits linked to its anthocyanin content, such as supporting cardiovascular and cognitive health. Used in research settings as a marker compound for studying polyphenol absorption and metabolism. Additionally, it serves as a pH indicator in analytical applications due to its color-changing properties with varying pH levels.