Used as a key intermediate in the synthesis of flavonoids and chalcone derivatives, which exhibit biological activities such as anti-inflammatory, antioxidant, and anticancer properties. Commonly employed in pharmaceutical research for developing new therapeutic agents. Also utilized in organic synthesis to construct heterocyclic compounds like pyrazolines and benzodiazepines. Its α,β-unsaturated ketone structure makes it suitable for Michael addition reactions, enabling the formation of carbon-carbon bonds in complex molecule assembly.