Used as a key intermediate in the synthesis of flavonoid-based compounds with potential biological activity. Commonly employed in medicinal chemistry for developing anti-inflammatory, antioxidant, and anticancer agents. Its α,β-unsaturated ketone structure allows participation in Michael addition reactions, making it valuable in organic synthesis. Also utilized in the preparation of chalcone derivatives studied for their antimicrobial and antidiabetic properties. Frequently applied in research settings to explore structure-activity relationships in heterocyclic compound development.