Used in organic synthesis as a building block for complex polyphenolic compounds. Applied in research on antioxidants due to structural similarity to natural phenolic antioxidants, such as curcumin. Serves as a model compound in studies of stilbene derivatives for potential biological activity, including anti-inflammatory effects by inhibiting enzymes like cyclooxygenase (COX) and lipoxygenase (LOX), neuroprotective effects, and anti-cancer properties through induction of apoptosis and inhibition of cell proliferation in cancer cells such as breast and colon cancer. Investigated for use in photochemical studies owing to its conjugated double bond system and UV absorption properties. Also explored in the development of fluorescent probes and sensors, with potential in designing stable and bioavailable derivatives for new pharmaceuticals targeting chronic inflammatory diseases like arthritis or neurodegenerative disorders.