Isopropyl cinnamate is a specialty chemical widely used in the fragrance and flavor industry due to its pleasant, sweet, balsamic, fruity, and spicy aroma. It is commonly incorporated into perfumes, cosmetics, and personal care products as a fixative to provide long-lasting scents. Additionally, it serves as a flavoring agent in food and beverage products to enhance taste profiles. In the pharmaceutical sector, it functions as an intermediate in the synthesis of various active compounds. It also exhibits antimicrobial properties, making it suitable for product preservation and skin care formulations. Furthermore, as a cinnamate ester, it acts as a UV absorber in sunscreens and protective cosmetics, helping to shield skin from UV radiation.