Phenyl isobutyrate is widely used in the flavor and fragrance industry due to its pleasant fruity and floral aroma. It is a key ingredient in the formulation of perfumes, cosmetics, and personal care products, where it adds a sweet, berry-like scent. In food applications, it serves as a flavoring agent in products such as candies, baked goods, and beverages, enhancing their taste with its fruity notes. Additionally, it is utilized in the production of air fresheners and household cleaning products to impart a refreshing fragrance. Its versatility and appealing sensory properties make it a valuable component in various consumer goods.