Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to its reactive aldehyde and double bond functionalities. It serves in the preparation of cinnamaldehyde derivatives with antimicrobial, antifungal, or anti-inflammatory properties. Also employed in fragrance formulations for its spicy, woody aroma, contributing to perfumes and cosmetic products. Its electrophilic nature makes it useful in organic transformations such as Michael additions and condensation reactions.