3-O-p-Coumaroyloleanolic acid plays a significant role in biological and pharmaceutical research, particularly for its anti-inflammatory, antioxidant, and hepatoprotective properties. It helps reduce the risk of chronic diseases such as diabetes, heart disease, and cancer. The compound demonstrates anticancer activity by inhibiting the growth of certain cancer cells, especially liver and breast cancer cells, through the induction of apoptosis. It also shows potential in modulating the immune system and serves as a starting material for developing targeted drugs. Found in some medicinal plants, it contributes to the therapeutic effects of herbal extracts. Additionally, it is explored in cosmetic formulations for skin protection and anti-aging benefits owing to its antioxidant activity.