Used as a natural colorant in food and beverage products due to its vibrant blue-red hue, especially in acidic conditions. Exhibits antioxidant properties, making it valuable in nutraceutical and cosmetic formulations aimed at reducing oxidative stress and promoting skin health. Studied for potential anti-inflammatory and anticancer activities in pharmaceutical research. Also utilized as a reference standard in analytical chemistry for the identification and quantification of anthocyanins in plant extracts and biological samples.