Used as a natural colorant in food and beverage products due to its vibrant red to purple hue, especially in beverages, dairy products, and confectionery. Exhibits antioxidant properties, making it valuable in nutraceutical and cosmetic formulations aimed at reducing oxidative stress and promoting skin health. Investigated for potential health benefits including anti-inflammatory, anti-diabetic, and cardiovascular protective effects. Stable in certain pH ranges, suitable for use in functional foods and dietary supplements. Also employed as a reference standard in analytical testing for anthocyanin profiling in plant extracts and food samples.