Used as a natural colorant in food and beverages, such as juices, jellies, candies, and yogurt products, due to its vibrant red to purple hue, especially in products where synthetic dyes are avoided.

Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at reducing oxidative stress and the risk of chronic diseases like cardiovascular conditions, as well as protecting cells from damage. Investigated for potential health benefits including anti-inflammatory and cardioprotective effects.

Applied in cosmetic formulations for its coloring and skin care attributes, such as reducing wrinkles, brightening skin, and inhibiting excess pigmentation.

Additionally, serves as a biological indicator in plant science research due to its color intensity changing with pH and its presence in plants studied for anthocyanin accumulation.

Its stability and solubility profile make it suitable for use in aqueous-based systems.