Widely used as a natural food colorant due to its vibrant red to purple hue, especially in beverages, dairy products, and confectionery. Also applied in cosmetics such as creams, face masks, and lipsticks for its antioxidant properties, which help protect skin from UV radiation and reduce inflammation.

Exhibits strong antioxidant properties, making it valuable in dietary supplements aimed at promoting heart health and reducing oxidative stress. Found in various berries, it contributes to the health benefits associated with berry consumption.

Investigated for its potential anti-inflammatory, anti-cancer, and neuroprotective effects in preclinical studies, including roles in reducing risks of chronic diseases like diabetes, heart disease, and cancer by supporting immune function.

Also used as a marker in plant physiology studies due to its presence in pigmented tissues.