Used as a natural colorant in food and beverages, providing a vibrant yellow to orange hue. Commonly found in saffron-based products, it contributes to the visual appeal of rice dishes, soups, and sauces. Also utilized in traditional medicine for its antioxidant properties. Investigated for potential neuroprotective and mood-enhancing effects in dietary supplements. Employed in cosmetic formulations for its coloring and possible skin-benefiting attributes.