Used as a natural coloring agent in food and beverages due to its vibrant yellow to red hues. Commonly found in dairy products, confectionery, and alcoholic drinks where a stable, water-soluble color is needed. Also utilized in cosmetics and skincare formulations for its antioxidant properties, helping to protect skin from oxidative stress. Employed in traditional medicine for its potential liver-protective and anti-inflammatory effects. Frequently used in research settings to study antioxidant activity and cellular protection mechanisms.