Capsanthin is widely used in the food industry as a natural colorant due to its vibrant red-orange hue. It is commonly added to sauces, soups, and processed foods to enhance their visual appeal. In the cosmetic industry, it is utilized in products like lipsticks and blushes to provide a natural color. Additionally, capsanthin is studied for its potential health benefits, particularly its antioxidant properties, which may support eye health and reduce inflammation. Its application in nutraceuticals is growing as it is incorporated into dietary supplements aimed at promoting overall wellness.