Widely used in the fragrance and flavor industries due to its fresh, floral-citrus scent with rosy undertones. It is a key ingredient in perfumes, soaps, detergents, cosmetics, and food flavorings for its pleasant aroma and natural origin. Frequently employed as a masking agent to neutralize unpleasant odors in personal and household care products, such as air fresheners and cleaners. Also serves as a starting material in the synthesis of other fragrance compounds, such as rose oxide, enhancing the complexity of floral fragrances. Additionally, it possesses insect-repellent properties, making it suitable for natural insect repellent formulations. Its natural occurrence in essential oils makes it desirable in natural and organic product formulations.