Used as a natural colorant in food and beverage products due to its bright red pigment. Commonly added to sauces, juices, and dietary supplements to enhance color and provide antioxidant benefits. Widely included in nutraceuticals and cosmetic formulations for its potential to support skin health and protect against oxidative stress. Also studied for its role in promoting heart health and reducing the risk of certain cancers. Employed in animal feed to improve pigmentation in poultry eggs and fish flesh.