Used as a natural colorant in food and beverage products due to its bright red pigment. Commonly added to sauces, juices, and dietary supplements for both color and potential health benefits. Widely used in cosmetic formulations for its antioxidant properties, helping protect skin from oxidative stress and UV damage. Incorporated into nutraceuticals and health supplements for its potential role in supporting heart health and reducing the risk of certain chronic diseases. Also utilized in animal feed to enhance the color of poultry skin and egg yolks.