Used as a color additive in food and beverages to impart a red-orange hue, especially in products like sauces, dairy items, and soft drinks. Commonly added to animal feed to enhance the coloration of farmed salmon, trout, and egg yolks, improving consumer appeal. Employed in cosmetics for its pigment properties in lipsticks, blushes, and other makeup products. Utilized in dietary supplements for its antioxidant properties, often marketed for skin health and as a tanning aid when taken orally. Also investigated for potential roles in eye health due to its presence in the retina, though such uses remain limited and not widely supported by clinical evidence.