Used as a food coloring agent, particularly in sauces, beverages, and confectionery, to impart a red-orange hue. Commonly added to animal feed to enhance the color of poultry skin, egg yolks, and farmed fish such as salmon and trout, making them more visually appealing. Also used in dietary supplements for its antioxidant properties and in cosmetics for its pigmentation effects. Frequently found in tanning pills, where it accumulates in the skin to produce a golden-brown color.