Used primarily as a chemical intermediate in organic synthesis, this compound serves in the preparation of functionalized aromatic and aliphatic systems. Its reactive bromine moiety allows for cross-coupling reactions, making it useful in pharmaceutical and agrochemical research. The vinyl bromide and aromatic groups enable palladium-catalyzed reactions such as Suzuki or Heck couplings, facilitating the construction of complex molecules. It may also act as a building block in materials science for designing conjugated systems or specialty monomers. Due to its reactivity, it is handled under controlled conditions for lab-scale synthesis rather than industrial bulk applications.