Used primarily as an ultraviolet (UV) filter in cosmetics and personal care products, it helps protect the skin from harmful UV radiation by absorbing primarily UVB rays. It is commonly found in sunscreens, moisturizers, and lip balms due to its ability to prevent sunburn and reduce the risk of skin damage. Additionally, due to its phenolic structure similar to parabens, it provides preservative properties against bacteria and fungi in cosmetic formulations, enhancing product stability and shelf life. Its compatibility with other ingredients makes it a versatile component in various formulations aimed at UV protection and preservation.