This chemical is primarily used as a UV absorber in various personal care and cosmetic products, such as sunscreens, lotions, and creams. It helps protect the skin from harmful ultraviolet (UV) radiation by absorbing UV rays and preventing them from causing damage. Additionally, it is employed in the formulation of hair care products to shield hair from UV-induced degradation and color fading. Its water-soluble nature makes it suitable for use in aqueous-based formulations, ensuring even distribution and effective protection.