Isopropyl salicylate is widely used in the cosmetic and personal care industry as an active ingredient in topical pain relief products, such as creams, gels, and lotions. Its analgesic and anti-inflammatory properties make it effective in alleviating muscle aches, joint pain, and minor arthritis discomfort. Additionally, it is incorporated into skincare formulations for its soothing and anti-irritant effects, often found in products designed to treat redness or sensitive skin. In sunscreens, it acts as a UV absorber, providing protection against harmful sun rays. Its pleasant, mild fragrance also makes it a common additive in perfumes and scented products.