Isopropyl salicylate is widely used in the cosmetic and personal care industry due to its soothing and anti-inflammatory properties. It is commonly found in skincare products such as lotions, creams, and sunscreens, where it helps to alleviate irritation and redness. Additionally, it acts as a UV absorber, providing mild protection against sun damage. In hair care formulations, it is used to condition and improve the texture of hair. Its pleasant, mild fragrance also makes it a popular ingredient in perfumes and aftershaves. Furthermore, it is utilized in topical pain relief products, such as muscle rubs, to deliver a warming sensation and reduce discomfort.