Used primarily as an organic ultraviolet (UV) absorber in cosmetic formulations, especially in sunscreens. It effectively absorbs UV radiation in the UVA and UVB range, helping to protect the skin from sun damage. Its ability to stabilize other ingredients against photodegradation makes it valuable in enhancing the shelf life and performance of sunscreen products. Commonly found in lotions, creams, and makeup with sun protection claims, it contributes to broad-spectrum UV protection while maintaining formulation stability under sunlight exposure.