Used as a UV-absorbing compound in organic sunscreens due to its ability to absorb ultraviolet radiation, particularly in the UVA range. It is also employed in the synthesis of liquid crystals and as an intermediate in the preparation of various organic materials with optoelectronic properties. Additionally, it serves as a ligand in coordination chemistry and can be found in some antimicrobial agent formulations. Its conjugated structure makes it useful in research involving fluorescent probes and sensors. Furthermore, it is utilized as a starting material in chemical synthesis, particularly in research on antioxidants and anti-inflammatory agents, with studies demonstrating biological activities such as antimicrobial and potential anticancer effects in laboratory settings. It is commonly used as a basic molecular scaffold in the design of new pharmaceuticals.