Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Acts as a building block in the preparation of bioactive molecules, particularly in the development of compounds with potential anti-inflammatory and anticancer properties. Its α,β-unsaturated ester structure makes it suitable for Michael addition reactions and other conjugate additions, enabling the construction of complex molecular frameworks. Also employed in the synthesis of flavonoid analogs due to the presence of the dimethoxyphenyl moiety, which is common in natural products with biological activity.