Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and natural products. Its structure contains a conjugated double bond and protected phenolic group, making it suitable for Michael additions, hydrogenation, and cross-coupling reactions. Commonly employed in the synthesis of flavonoids, lignans, and other bioactive molecules with antioxidant or anti-inflammatory properties. The benzyl and methoxy groups allow for selective deprotection and further functionalization in multi-step synthetic routes.