Used primarily as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. Its structure allows for functionalization in multi-step reactions, making it valuable in the development of active pharmaceutical ingredients (APIs). Commonly employed in the synthesis of analgesics and anti-inflammatory agents due to the presence of the ethoxy and ketone functionalities, which can be modified to achieve desired biological activity. Also utilized in the preparation of fragrances and flavoring agents, where its aromatic core and substituents contribute to sensory properties. Its reactivity profile supports use in condensation and alkylation reactions, enabling the construction of complex molecules in research and industrial settings.